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LAWYER MARKETING - THE REAL PRICE TAG OF SOCIAL MEDIA
February 03, 2011
LAWYER MARKETING – THE REAL PRICE TAG OF SOCIAL MEDIA –For a brick and mortar business, turning on the “open for business” light isn't enough of a marketing effort to bring clients through the door. Social media is no different. Relying on the profile you created and posted to the web, and then hoping someone notices you, is a recipe for failure. Knowing what sites and blogs to become involved in, what type of content, how often, when and how to contribute is key to increased legal service sales.In reality, there is a hard cost to Social Media promotion. The manpower and all the resources required to get you what you need to maximize your “free” posting will come with a price tag.Simply put, what good is the traffic if it can't be converted to real sales?By Valerie Goodman [email protected]
LAWYER MARKETING – THE REAL PRICE TAG OF SOCIAL MEDIA –For a brick and mortar business, turning on the “open for business” light isn't enough of a marketing effort to bring clients through the door. Social media is no different. Relying on the profile you created and posted to the web, and then hoping someone notices you, is a recipe for failure. Knowing what sites and blogs to become involved in, what type of content, how often, when and how to contribute is key to increased legal service sales.In reality, there is a hard cost to Social Media promotion. The manpower and all the resources required to get you what you need to maximize your “free” posting will come with a price tag.Simply put, what good is the traffic if it can't be converted to real sales?By Valerie Goodman [email protected]
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
The DOJ's New Parameters for Evaluating Corporate Compliance Programs
The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.