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LAWYER MARKETING - THE REAL PRICE TAG OF SOCIAL MEDIA
February 03, 2011
LAWYER MARKETING – THE REAL PRICE TAG OF SOCIAL MEDIA –For a brick and mortar business, turning on the “open for business” light isn't enough of a marketing effort to bring clients through the door. Social media is no different. Relying on the profile you created and posted to the web, and then hoping someone notices you, is a recipe for failure. Knowing what sites and blogs to become involved in, what type of content, how often, when and how to contribute is key to increased legal service sales.In reality, there is a hard cost to Social Media promotion. The manpower and all the resources required to get you what you need to maximize your “free” posting will come with a price tag.Simply put, what good is the traffic if it can't be converted to real sales?By Valerie Goodman [email protected]
LAWYER MARKETING – THE REAL PRICE TAG OF SOCIAL MEDIA –For a brick and mortar business, turning on the “open for business” light isn't enough of a marketing effort to bring clients through the door. Social media is no different. Relying on the profile you created and posted to the web, and then hoping someone notices you, is a recipe for failure. Knowing what sites and blogs to become involved in, what type of content, how often, when and how to contribute is key to increased legal service sales.In reality, there is a hard cost to Social Media promotion. The manpower and all the resources required to get you what you need to maximize your “free” posting will come with a price tag.Simply put, what good is the traffic if it can't be converted to real sales?By Valerie Goodman [email protected]
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.