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LAWYER MARKETING - THE REAL PRICE TAG OF SOCIAL MEDIA
February 03, 2011
LAWYER MARKETING – THE REAL PRICE TAG OF SOCIAL MEDIA –For a brick and mortar business, turning on the “open for business” light isn't enough of a marketing effort to bring clients through the door. Social media is no different. Relying on the profile you created and posted to the web, and then hoping someone notices you, is a recipe for failure. Knowing what sites and blogs to become involved in, what type of content, how often, when and how to contribute is key to increased legal service sales.In reality, there is a hard cost to Social Media promotion. The manpower and all the resources required to get you what you need to maximize your “free” posting will come with a price tag.Simply put, what good is the traffic if it can't be converted to real sales?By Valerie Goodman [email protected]
LAWYER MARKETING – THE REAL PRICE TAG OF SOCIAL MEDIA –For a brick and mortar business, turning on the “open for business” light isn't enough of a marketing effort to bring clients through the door. Social media is no different. Relying on the profile you created and posted to the web, and then hoping someone notices you, is a recipe for failure. Knowing what sites and blogs to become involved in, what type of content, how often, when and how to contribute is key to increased legal service sales.In reality, there is a hard cost to Social Media promotion. The manpower and all the resources required to get you what you need to maximize your “free” posting will come with a price tag.Simply put, what good is the traffic if it can't be converted to real sales?By Valerie Goodman [email protected]
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