It seems apparent that fewer people care about staying on top of the news these days, opting instead to spend their time furiously texting friends, Facebook-status updating and Tweeting the most mundane details of their lives.
Media & Communications Corner: Despite Decline of Traditional Media, Opportunities Abound
The media industry is in more turmoil than any time in history. So the public is less informed and much less interested in being informed. Right? Au contraire! Here's how to tailor your message.
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