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Still Seeing Green

By Stephen J. Finley, Jr.

The long-awaited revisions to the Federal Trade Commission's (FTC) Green Guides were issued on Oct. 6, 2010 and are expected to be approved and finalized soon. The proposed revisions (“Revised Guides”) (available at 16 C.F.R. 260 et. seq.) build off the Green Guides first issued in 1992, and thereafter revised in 1996 and 1998. The Revised Guides, however, represent a significant extension of earlier guidelines, as the revisions address subjects not previously considered and offer greater detail on topics discussed in prior versions. This expansion in the scope and level of detail stems from the substantial growth in the marketplace for green products since the last effort at revising the Green Guides more than a decade ago.

Development of the Revised Guides

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