Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
In the Oct. 2009 edition of Internet Law & Strategy, I wrote about Rescuecom Corp. v. Google Inc. (see, “The PPC Trademark Battle Continues”; www.ljnonline.com/issues/ljn_internetlaw/7_10/news/152832-1.html), in which Rescuecom, a computer-support company, complained that Google was recommending and selling the keyword rescuecom to competing pay-per-click (“PPC”) advertisers to be used as a trigger for their PPC ads. At that time, the Second Circuit ruled that Google's use of keywords constituted a “use in commerce,” and thus Rescuecom was able to continue its suit. So it seemed that the concept of using keywords to trigger PPC ads would get its day in court. It didn't quite work out that way.
In fact, since 2009, the legal landscape relating to PPC keyword triggers has continued to evolve, with a number of events that will please those of us who believe that the use of a trademarked term to trigger a PPC ad is not inherently a trademark infringement.
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.