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Content Is More Kingly Than Ever

By Jay Jaffe

Video is a public reputation tool whose time has come ' and the time is right now. In fact, video and audio/podcast files are quickly becoming the most preferred method of content sharing, and it doesn't look as if anything can stop the juggernaut.

Video blossoms in new media and social networking environments; in fact, the latest digital PR tools really need video to truly be effective. It is a known fact that video is growing in use so rapidly that YouTube is now the Number Two search engine behind Google and its popularity is growing day by day.

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