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Winning the Battle Between Social Media and Electronic Discovery

By Dean Gonsowski
April 28, 2011

It seems all too easy to poke fun at Charlie Sheen's antics of late. And, while they serve as cautionary tales in numerous contexts, his use of social media to launch his “tiger blood”-fueled rampage against his employer may actually turn into evidence someday (likely in a breach of contract action against his former employer). His public meltdown was surely a high water mark for social media as a window into the real-time (can't look away) train wreck that is now Mr. Sheen's career. After all, he now has over three million Twitter followers, and for those who don't expressly follow his now infamous rants (“#winning”), other media outlets stand by to repost and re-tweet every scintillating proclamation.

For those who think that they'd prefer to have less Sheen in their daily diets, let's use his 15 minutes of ber-fame to examine the impact of social media on the traditionally e-mail-oriented electronic discovery process we've all come to know and love. As a starting point, it's important to recognize that social media is a delivery mechanism, but the content drives the entire downstream discovery and compliance-oriented tasks. While it's easy to say that content is king, it's still hard not to argue that things really are different with this new, highly dynamic form factor. On balance though, while the e-discovery and regulatory issues are fundamentally the same, the social media genre does genuinely pose a range of tactical and strategic discovery challenges.

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