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Content Is More Kingly Than Ever
[Editor's Note: This article, which originally appeared in our sibling newsletter, Marketing the Law Firm, illustrates how those using social media sites are also watching video on them. Law firms seeking to represent e-commerce companies should incorporate video in their own e-commerce efforts of making themselves known and retainable for tech-savvy clients.]
As many e-commerce entrepreneurs know, video is a public reputation tool whose time has come ' and the time is right now.
In fact, video and audio/podcast files are quickly becoming the most preferred method of content sharing.
Video blossoms in new media and social networking environments. The latest digital PR tools really need video to truly be effective.
Many people are glued to mobile devices, often watching video: news, sports, or home videos, or are video chatting or conferencing.
The future of the Internet, and of PR, is video content viewed on hand-held devices.
Being Web-Ready
Many of us want face-to-face interaction, but live isn't always possible. Video fills that need.
The fastest-growing sources of traffic to video are social media favorites Facebook and Twitter. Over 50% of online viewers share video links, according to the Pew Research Center. Online video is second only to word-of-mouth in the ability to influence decision makers who buy. If that doesn't convince you to add video to your marketing toolkit, consider that:
- Your clients are using social media platforms that all access video;
- A recent Leader/LexisNexis survey shows 71% of corporate counsel are social-network members;
- Sixty-two percent of in-house counsel prefer accessing business/industry news online versus print;
- Facebook was the third-most frequented new media platform among in-house counsel at companies with $1 billion ' $10 billion in revenue, with 28% using it in the last 24 hours;
- Fifty-three percent of in-house counsel expect their consumption of industry news and information via new media platforms to increase in six-12 months (69% for ages 30-39);
- According to a March 2009 Wicker Park Group survey, two-thirds of general counsel “expressed interest in video interviews that would appear in the lawyer bios” (several said video could help viewers evaluate a lawyer's demeanor, presence or style).
(Source: 2010 Corporate Counsel New Media Engagement Survey)
Capture Your Market Segment
Video shows your legal expertise. Videos allow potential clients to get to know you (maybe like you), identify with and learn from you, and see you as an expert or thought leader. Anyone with a flip-style camera or smart phone basically owns a video production studio and can instantly distribute news videos, podcasts, photos and traditional sound bites.
Here are some ways early adopters will use these new law-firm publicity tools, and capture more business:
- Comment on or discuss legal victories and distribute these ready-to-broadcast pieces to media outlets;
- Comment on breaking business or legal news or trends in real time from anywhere;
- Increase search-engine rankings with searchable and rankable video and audio; and
- Use video and audio to enhance and support their social-networking efforts.
What Are the New Videos Like?
The new publicity videos are the opposite of costly, slick high production-value videos. They are raw, person-on-the-street style videos for which shooters point, shoot, plug, play and distribute. Flip-style cameras come with built-in USB plugs, allowing quick video transfer. Real-time worldwide sharing is fast.
While the new standalone cameras, smart phones and smart “pads” have aided the proliferation of video, it is the low production quality video itself, as a new form of content that is driving the revolution. It's not about hardware ' it's all about content. Content is king and the cameras will morph into new, easier-to-use digital products that will be predictably smaller and lighter, with better video and sound quality. It's likely the shakiness of handheld camera video soon will be solved.
Video PR
The news media love the new videos because they turn everyone into a roving reporter, allowing capture of a wide range of information. And the new videos are very cost-effective, easy to produce and distribute, and can be powerfully leveraged. You can:
- Bypass the media to deliver news to your audiences;
- Post news that can easily be distributed and downloaded by bloggers and/or mainstream reporters to drive traffic back to your website;
- Post video quotes in your online newsroom or press releases;
- Be prepared to capture breaking news, making sure all employees have the hardware necessary to always be ready to “film”;
- Develop relationships with grateful editors and reporters functioning in thinly staffed newsrooms and hungry for video-rich content;
- Leverage attorney video content across numerous growing social-media sites;
- Post to your website video case studies or testimonials from satisfied clients; and
- Increase and improve recruiting outreach.
Conclusion
Law firms are rapidly increasing use of this engaging and interactive tool. Don't be left behind. The future of news and of PR is totally video, and the future is here. Audiences you know about are waiting to see and hear you, and many other people you don't know may be waiting, too.
Jay M. Jaffe is President and CEO of Jaffe PR, a public reputation resource devoted solely to law firms and legal associations. Reach Jaffe at 301-881-6991 or [email protected].
[Editor's Note: This article, which originally appeared in our sibling newsletter, Marketing the Law Firm, illustrates how those using social media sites are also watching video on them. Law firms seeking to represent e-commerce companies should incorporate video in their own e-commerce efforts of making themselves known and retainable for tech-savvy clients.]
As many e-commerce entrepreneurs know, video is a public reputation tool whose time has come ' and the time is right now.
In fact, video and audio/podcast files are quickly becoming the most preferred method of content sharing.
Video blossoms in new media and social networking environments. The latest digital PR tools really need video to truly be effective.
Many people are glued to mobile devices, often watching video: news, sports, or home videos, or are video chatting or conferencing.
The future of the Internet, and of PR, is video content viewed on hand-held devices.
Being Web-Ready
Many of us want face-to-face interaction, but live isn't always possible. Video fills that need.
The fastest-growing sources of traffic to video are social media favorites Facebook and Twitter. Over 50% of online viewers share video links, according to the Pew Research Center. Online video is second only to word-of-mouth in the ability to influence decision makers who buy. If that doesn't convince you to add video to your marketing toolkit, consider that:
- Your clients are using social media platforms that all access video;
- A recent Leader/
- Sixty-two percent of in-house counsel prefer accessing business/industry news online versus print;
- Facebook was the third-most frequented new media platform among in-house counsel at companies with $1 billion ' $10 billion in revenue, with 28% using it in the last 24 hours;
- Fifty-three percent of in-house counsel expect their consumption of industry news and information via new media platforms to increase in six-12 months (69% for ages 30-39);
- According to a March 2009 Wicker Park Group survey, two-thirds of general counsel “expressed interest in video interviews that would appear in the lawyer bios” (several said video could help viewers evaluate a lawyer's demeanor, presence or style).
(Source: 2010 Corporate Counsel New Media Engagement Survey)
Capture Your Market Segment
Video shows your legal expertise. Videos allow potential clients to get to know you (maybe like you), identify with and learn from you, and see you as an expert or thought leader. Anyone with a flip-style camera or smart phone basically owns a video production studio and can instantly distribute news videos, podcasts, photos and traditional sound bites.
Here are some ways early adopters will use these new law-firm publicity tools, and capture more business:
- Comment on or discuss legal victories and distribute these ready-to-broadcast pieces to media outlets;
- Comment on breaking business or legal news or trends in real time from anywhere;
- Increase search-engine rankings with searchable and rankable video and audio; and
- Use video and audio to enhance and support their social-networking efforts.
What Are the New Videos Like?
The new publicity videos are the opposite of costly, slick high production-value videos. They are raw, person-on-the-street style videos for which shooters point, shoot, plug, play and distribute. Flip-style cameras come with built-in USB plugs, allowing quick video transfer. Real-time worldwide sharing is fast.
While the new standalone cameras, smart phones and smart “pads” have aided the proliferation of video, it is the low production quality video itself, as a new form of content that is driving the revolution. It's not about hardware ' it's all about content. Content is king and the cameras will morph into new, easier-to-use digital products that will be predictably smaller and lighter, with better video and sound quality. It's likely the shakiness of handheld camera video soon will be solved.
Video PR
The news media love the new videos because they turn everyone into a roving reporter, allowing capture of a wide range of information. And the new videos are very cost-effective, easy to produce and distribute, and can be powerfully leveraged. You can:
- Bypass the media to deliver news to your audiences;
- Post news that can easily be distributed and downloaded by bloggers and/or mainstream reporters to drive traffic back to your website;
- Post video quotes in your online newsroom or press releases;
- Be prepared to capture breaking news, making sure all employees have the hardware necessary to always be ready to “film”;
- Develop relationships with grateful editors and reporters functioning in thinly staffed newsrooms and hungry for video-rich content;
- Leverage attorney video content across numerous growing social-media sites;
- Post to your website video case studies or testimonials from satisfied clients; and
- Increase and improve recruiting outreach.
Conclusion
Law firms are rapidly increasing use of this engaging and interactive tool. Don't be left behind. The future of news and of PR is totally video, and the future is here. Audiences you know about are waiting to see and hear you, and many other people you don't know may be waiting, too.
Jay M. Jaffe is President and CEO of Jaffe PR, a public reputation resource devoted solely to law firms and legal associations. Reach Jaffe at 301-881-6991 or [email protected].
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Stranger to the Deed Rule
In 1987, a unanimous Court of Appeals reaffirmed the vitality of the "stranger to the deed" rule, which holds that if a grantor executes a deed to a grantee purporting to create an easement in a third party, the easement is invalid. Daniello v. Wagner, decided by the Second Department on November 29th, makes it clear that not all grantors (or their lawyers) have received the Court of Appeals' message, suggesting that the rule needs re-examination.