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DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?
June 23, 2011
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?80% of Chief Marketing Officers said, in a recent poll, that directories play no role in their marketing efforts. Boy are they wrong. Reviewing the 2011 BTI survey on “How Clients Hire” sheds an entirely different light.1. 80.8% identify outside counsel in an unfamiliar jurisdiction when a personal referral is unavailable.2. 77.1% validate the credentials of a referral.3. 73.4% evaluate outside counsel qualifications.4. 70.1% identify outside counsel experts in an unfamiliar legal subject matter when a referral is unavailable.5. 56.1% compare outside counsel qualifications to competitors.6. 45.3% conduct periodic reviews of current outside counsel.Marketing professionals — wake up and place your finger in the wind. The BTI survey provides additional clues as to where you can place the marketing dollars:1. 71.2% use Martindale-Hubbell2. 8.0% use Chambers3. 4.0% use ACC Value Index4. 2.6% use Linkedin5. 5.0% use the others6. 9.2% use none.We urge clients and prospects to actually ask their in-house and agency clients what directories they use. When making a conference presentation, our recommendation is to ask the audience which they use and how the value is translated to their attorneys. Or on a firm e-alert or periodic contact “touch”, ask for feedback. The information is there for the taking/asking — just do it!
DO IN-HOUSE COUNSEL USE LEGAL DIRECTORIES?80% of Chief Marketing Officers said, in a recent poll, that directories play no role in their marketing efforts. Boy are they wrong. Reviewing the 2011 BTI survey on “How Clients Hire” sheds an entirely different light.1. 80.8% identify outside counsel in an unfamiliar jurisdiction when a personal referral is unavailable.2. 77.1% validate the credentials of a referral.3. 73.4% evaluate outside counsel qualifications.4. 70.1% identify outside counsel experts in an unfamiliar legal subject matter when a referral is unavailable.5. 56.1% compare outside counsel qualifications to competitors.6. 45.3% conduct periodic reviews of current outside counsel.Marketing professionals — wake up and place your finger in the wind. The BTI survey provides additional clues as to where you can place the marketing dollars:1. 71.2% use Martindale-Hubbell2. 8.0% use Chambers3. 4.0% use ACC Value Index4. 2.6% use Linkedin5. 5.0% use the others6. 9.2% use none.We urge clients and prospects to actually ask their in-house and agency clients what directories they use. When making a conference presentation, our recommendation is to ask the audience which they use and how the value is translated to their attorneys. Or on a firm e-alert or periodic contact “touch”, ask for feedback. The information is there for the taking/asking — just do it!
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
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Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.