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Most law firms of any size are organized into business units: practice groups, departments, industry teams or possibly offices. Each group (business unit) has its own market position, clients, organization, staffing needs, billing and pricing issues, marketing opportunities, profitability profile, etc. ' and each should have a plan for growing the business.
There is no “right” plan that will work for any group that adopts it ' rather, each group should develop a customized business plan that is consistent with that group's circumstances and goals, taking into account its external trends and realities, client opportunities and internal capabilities and needs. A group's plan should be a good fit for that group at that time. Normally, the right plan for a given group will be fairly straightforward, once sufficient thought has been applied.
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