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Waging Trademark War Against 'i-Pirates'

By John Sullivan and Michael Leonard

In search of tickets to the next sold-out baseball game? Need to book a vacation to Bora Bora? Well, have no fear, because you can almost certainly download an app to your mobile device that can answer these questions and have you sitting in the ballpark or on that dream beach in no time.

Although the term “app” (short for application) has been used among software developers for decades, it has recently gained popular acclaim as a result of Apple's online App Store and Google's new Android Market. From games to cookbooks, there are apps of all shapes and sizes that address almost any topic of interest imaginable. While such apps might initially seem to represent infinite solutions for every possible problem, the app marketplace possesses a dark underbelly that hosts some of the most nefarious evildoers of all: trademark infringers.

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