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ATTORNEY MARKETING - KEEPING UP IN 2011
July 11, 2011
ATTORNEY MARKETING – KEEPING UP IN 2011The past year(s) have proven tough for all types of businesses, including law firms. In this series of blog posts, we will discuss 6 Closers Group recommendations for law firms that will help you withstand the test of time and will prove worthy of your time.1. Expand Client Efforts – Many firms make the mistake of never expanding their efforts with current clients. By asking clients how your firm is performing and what else they need,you can improve client retention and increase your business across and within practice groups. Many firms conduct client service surveys, but this is not in itself enought to win new business. According to one in-house counsel, firms rarely follow through after surveys or interviews — a huge missed opportunities.Next time we'll discuss enhancing relationship building.
ATTORNEY MARKETING – KEEPING UP IN 2011The past year(s) have proven tough for all types of businesses, including law firms. In this series of blog posts, we will discuss 6 Closers Group recommendations for law firms that will help you withstand the test of time and will prove worthy of your time.1. Expand Client Efforts – Many firms make the mistake of never expanding their efforts with current clients. By asking clients how your firm is performing and what else they need,you can improve client retention and increase your business across and within practice groups. Many firms conduct client service surveys, but this is not in itself enought to win new business. According to one in-house counsel, firms rarely follow through after surveys or interviews — a huge missed opportunities.Next time we'll discuss enhancing relationship building.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.