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ENHANCE RELATIONSHIP BUILDING
July 26, 2011
EXHANCE RELATIONSHIP BUILDING – In the first column on client retention and relationship building tactics to use during this difficult economic period, we discussed “expanding client efforts.” Today's topic is ENHANCING RELATIONSHIP BUILDING. Building, maintaining and cultivating client relationships is more important than ever in this market. clients value relationships and relationships build trust, loyalty and retention. Know the “voice of the client”: go where they go, read what they read, and know who they know. Ask them to participate in a conference, to co-author an article, and to speak to your younger attorneys. – or consider inviting them to join you for a round of golf or go to the opera. Spend time building the relationship now and down the road, you'll be able to ask for references and introductions.In the next post of this series, we'll discuss the importance of maintaining and building effective internal strategies that strengthen a law firm's core – its employees.
EXHANCE RELATIONSHIP BUILDING – In the first column on client retention and relationship building tactics to use during this difficult economic period, we discussed “expanding client efforts.” Today's topic is ENHANCING RELATIONSHIP BUILDING. Building, maintaining and cultivating client relationships is more important than ever in this market. clients value relationships and relationships build trust, loyalty and retention. Know the “voice of the client”: go where they go, read what they read, and know who they know. Ask them to participate in a conference, to co-author an article, and to speak to your younger attorneys. – or consider inviting them to join you for a round of golf or go to the opera. Spend time building the relationship now and down the road, you'll be able to ask for references and introductions.In the next post of this series, we'll discuss the importance of maintaining and building effective internal strategies that strengthen a law firm's core – its employees.
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