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Professional Development: Your 100-Year-Old Strategy for Using Social Media

By Darryl Cross
July 27, 2011

By Darryl Cross

The Scene: The managing partner walks into the conference room wearing an expensive suit and a scowl. This meeting was one that he had to take, but he didn't consider it a productive use of his time. He has over 100 lawyers to manage and profits to grow. He certainly does not think discussing social media should be a priority, but the incessant drum-beating by his younger partners and associates have made it impossible to ignore.

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