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Technology in Marketing: Boosting Your Twitter Ratio (What's That?)

By Joshua Fruchter

There are many Twitter users who seek to maximize the number of “followers” tracking their Tweets. While this may be a useful strategy for boosting one's ego, when it comes to nurturing relationships with the potential to evolve into new business, I'd argue that the quality of one's followers is more important than the quantity. To put it bluntly, just because someone has thousands (or even tens of thousands) of followers doesn't mean he is necessarily more intelligent, wise or witty than someone with only a few hundred followers.

In fact, more often than not, people are able to amass thousands of followers not because they regularly make particularly insightful comments, but because they spend an enormous amount of time clicking the “follow” button for as many people as possible. The hope is that the people they follow will reciprocate and “follow” them back ' thereby boosting the number of their own followers. It's almost like a Ponzi scheme ' click “follow” as much as possible, which increases the number of your own followers, and so on.

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