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The Business of Branding: Going Mobile ' A Marketing Must

By Jeff Roberts

Did you know that over half a billion people use smartphones to surf the Web every day? In 2008, there were 150,000 mobile websites worldwide. Last year, there were more than 3 million. Mobile websites, sometimes referred to as “mobis,” are here to stay and are fast becoming one of the dominant ways users access content.

Morgan Stanley predicts that by 2014, more people will access the Internet from mobile devices than from computers. According to Google's recent study, “The Mobile Movement: Understanding Smartphone Users,” nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). When you look at statistics like these, having a mobile website is no longer a maybe, it's a must.

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