Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

The Business of Branding: Going Mobile ' A Marketing Must

By Jeff Roberts
July 27, 2011

Did you know that over half a billion people use smartphones to surf the Web every day? In 2008, there were 150,000 mobile websites worldwide. Last year, there were more than 3 million. Mobile websites, sometimes referred to as “mobis,” are here to stay and are fast becoming one of the dominant ways users access content.

Morgan Stanley predicts that by 2014, more people will access the Internet from mobile devices than from computers. According to Google's recent study, “The Mobile Movement: Understanding Smartphone Users,” nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.). When you look at statistics like these, having a mobile website is no longer a maybe, it's a must.

Read These Next
The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

The DOJ's New Parameters for Evaluating Corporate Compliance Programs Image

The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.

Use of Deferred Prosecution Agreements In White Collar Investigations Image

This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

A Lawyer's System for Active Reading Image

Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.