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Best Practices for Conducting Secure and Reliable Online Jury Research

By Mary Malone
July 28, 2011

Online jury research is a practice growing in acceptance and is becoming an increasingly important weapon for litigators as they discover more about its effectiveness. In addition, because litigators can use this online tool to cost-effectively poll so many more jurors, legal professionals are using online panels for a much wider range of cases.

The barriers have fallen, in large part due to advances in Web technology that ensure two critical aspects of online jury research: 1) It can be done in a secure, highly controlled environment; and 2) It delivers reliable data.

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