Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Cyberspace Land Rush Coming

By Brian J. Winterfeldt and Scott T. Harlan
August 29, 2011

On Jan. 12, 2012, the Internet Corp. for Assigned Names and Numbers (ICANN), the organization governing the assignment of Internet addresses, will begin accepting applications to expand the Internet registry space by allowing entities to create, register and operate customized generic top-level domains (gTLDs). This program, which affords organizations the unprecedented opportunity to stake their own claim in cyberspace by owning and operating their own gTLDs, has the potential to cause significant change in the way users navigate the Internet. Rather than searching for and using extensions such as dot-com, dot-net and the handful of others dominating the Internet, users might navigate toward websites at a variety of dot-generic and dot-brand extensions. (For background on ICANN's decision and more on the application process, see, “From Dot-Com to Dot-Whatever: What You Need to Know As ICANN Approves Unlimited New Top-Level Domains,” in the July 2011 issue of Internet Law & Strategy, http://bit.ly/nNNeIn.

Only time will tell whether the new gTLD program will generate a cyberspace rush, but ICANN experts expect there to be anywhere between 300 and 1,000 new gTLD applications. Those ready to stake their claim should be prepared ' it won't be as simple as showing up in January and being the first to register. Rather, because new gTLD applications are expected to be highly complex documents of several hundred pages and will require partnering with expert counsel, preparing a successful application will likely take months. Organizations are advised to begin their planning process as soon as possible. Even organizations that are not applying will want to begin planning to adapt their online enforcement strategies to account for the expanding domain space.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office Image

A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.

Bit Parts Image

Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights

Risks of “Baseball Arbitration” in Resolving Real Estate Disputes Image

“Baseball arbitration” refers to the process used in Major League Baseball in which if an eligible player's representative and the club ownership cannot reach a compensation agreement through negotiation, each party enters a final submission and during a formal hearing each side — player and management — presents its case and then the designated panel of arbitrators chooses one of the salary bids with no other result being allowed. This method has become increasingly popular even beyond the sport of baseball.

Disconnect Between In-House and Outside Counsel Image

'Disconnect Between In-House and Outside Counsel is a continuation of the discussion of client expectations and the disconnect that often occurs. And although the outside attorneys should be pursuing how inside-counsel actually think, inside counsel should make an effort to impart this information without waiting to be asked.