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Focus on 5,911,663 Clients

By Silvia Hodges

Why are 99.69% of all clients regularly ignored? Most law firm marketing focuses on a tiny slice of the market, on companies with 500 or more employees. Yet, these large companies comprise a mere 0.31% of all companies in the U.S.: that is 18,469 companies compared with 5,911,663 potential clients, according to the latest released statistics.

Often overlooked, small and medium-sized companies have great economic impact. They employ 49.37% of all employees and generate 43.45% of payroll in the U.S. Their legal needs are the economic “bread and butter” for many law firms. Few law firms, however, have dedicated marketing and business development strategies to target small or medium-sized companies.

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