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The Place to Network: What's So Good About Hosting an Event?

By Timothy B. Corcoran

We've spent time in this space discussing the utility of attending and hosting events as a means for generating visibility with existing and potential clients and, when speaking or presenting at these events, for demonstrating subject matter expertise that could influence a buying decision. However, as one reader points out, we've offered this commentary as if the notion of hosting an event is self-evidently a good idea. The intent of this column, then, is to provide a framework for identifying the relative benefits of hosting an event. How can we turn an event into a means for generating revenue? What distinguishes a good event from a poor event, or a great event? In many law firms it's not uncommon for several groups to compete for limited resources to support their pet events. Should the seniority of the requestors or the relative investment potential dictate the resource allocation?

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