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The Seventh Annual MLF 50: The Top 50 Law Firms in Marketing and Business Development

By Kimberly Alford Rice, Wendy Stavinoha and Steven Salkin

Despite dreary economic conditions, 2011 proved to be a highly energized year for law firm marketing departments. Responding well to the “doing more with less” mantra from management committees, talented legal marketing professionals moved their firms to gain substantial market share and expansion at home and abroad.

A hot buzzword in law firm marketing departments today is technology. Never before in the history of legal marketing have we seen such a powerful convergence of strategic marketing principles and today's mind-blowing advancing technology. Social media, still in its infancy for most businesses (and definitely law firms), is coming into its own as a necessary component in the marketing mix. Blogging, tweeting, “linking in,” and Facebooking have made their way into the law firm arena with a major blast.

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