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Deal or No Deal

As consumers have embraced mobile devices and communicating via text message, mobile marketing promotional campaigns have followed. As a result, sweepstakes have become popular mobile promotional tools because the chance of a prize motivates consumers to interact with the sponsor. However, because sweepstakes and contests are heavily regulated by states, mobile sweepstakes and contests must comply not only with mobile-messaging laws and regulations.

40 minute readOctober 28, 2011 at 09:41 AM
By
Alan L. Friel
Jesse M. Brody
Deal or No Deal

As consumers have embraced mobile devices and communicating via text message, mobile marketing promotional campaigns have followed.

As a result, sweepstakes have become popular mobile promotional tools because the chance of a prize motivates consumers to interact with the sponsor.

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