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PII: How New Technology Makes It Easier To Maintain Compliance

Personally identifiable information (PII) is any data about an individual that could, potentially identify that person, such as a name, fingerprints or other biometric data, e-mail address, street address, telephone number or Social Security Number (SSN).

A study done at MIT by Latanya Sweeney, now a professor at Carnegie Mellon University, found that 87% of the population in the United States could be uniquely identified by just three pieces of PII: their five-digit zip code, gender and date of birth. This demonstrates that SSNs, while valuable, is not necessary to identify unique individuals.

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