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Technology in Marketing: The Top 10 Firm Website Best Practices

By Joshua Fruchter

While social media is all the rage nowadays, websites remain a mainstay of a law firm's online presence. Whether via Google, a referral, or other source, prospective clients come to your website to learn about your firm's experience and track record, and to determine whether your attorneys have the expertise to meet their needs.

For example, as an indicator of the importance of a professional website in the B2B arena, in a recent survey of general counsel, 100% of respondents indicated that they always review a firm's website when evaluating and purchasing legal services, while 90% of respondents reported that lawyer biographies are the most important section of a law firm's website.

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