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The Rule of the Five Ws Works in a Crisis

By Robin Iori
November 23, 2011

Every law firm should have a basic crisis communications plan in place by now. Such plans were once only the domain of large, multinational corporations or companies that were involved in risky or injury-prone industries. But today, the gloves are off and the highly charged media environment, whether it's social media or television reporters, means that a crisis plan is a priority for even the smaller firm.

What Constitutes a Crisis?

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