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Succession Planning for e-Commerce

By Stanley P. Jaskiewicz

Everyone in the tech economy mourned the recent passing of Apple cofounder Steve Jobs. Even in an era of sweeping technological change, his innovations disrupted many business models well beyond Apple's own product markets. His biographer, Walter Isaacson, listed six in his eulogy of Jobs (http://bit.ly/tuy59O):

  • Personal computers;
  • Animated movies;
  • Music;
  • Phones;
  • Tablet computing; and
  • Digital publishing.

Of greater relevance to readers of this publication is that others have also included retailing and e-commerce in that list because of the way Apple's devices have changed the way people shop.

But only time will tell if he properly handled a challenge that faces every entrepreneur: succession. In other words, what happens to the business after the founder decides that 20-hour days have to end, and the staff has to be responsible to run the business when the founder or most significant leader moves on ' or, as in Jobs' case, when that decision is made for him by an illness that his millions of dollars could not beat?

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