Certainly Not The Way Your Father Did it
What's the difference between a journalist and a public relations practitioner?
Not much, if the public relations writer understands journalism.
HOW TO WRITE THE WORKING PRESS RELEASE
Publicity, which is a basic purpose of the media release, uses the release as a basic tool. It's not an end in itself, despite the artistry of a good release. Its purpose is to communicate ' an idea, a fact, a product's value or superiority. It should inform, it should be read by a target audience, it should clarify or persuade. And it should get published.
By
Bruce W. MarcusThis premium content is locked for LawJournalNewsletters subscribers only
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