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Law Firm Disqualified from StarGreetz Trade Secrets Case

By Victor Li
December 27, 2011

StarGreetz, a new Los Angeles media company that lets customers send personalized celebrity videos and marketing messages over sites like Facebook and Twitter, might sound like just another Internet start-up hoping to capitalize on the public's obsession with Hollywood and social networking. But the company isn't a couple of star-dazed programmers fiddling around in a garage: StarGreetz's founders and backers are former senior executives at Warner Brothers, 20th Century Fox and Disney; its lawyers hail from Orrick, Herrington & Sutcliffe. Make that former lawyers, at least in a crucial case over the origins of the StarGreetz venture. In December, a Los Angeles state court judge granted a motion by plaintiff StarClipz in a trade secrets and breach of contract suit against StarGreetz to disqualify Orrick from representing the company. StarClipz v. StarGreetz, BC 456204. StarClipz, another start-up with its own industry backers, sought the disqualification on the grounds that Orrick had represented one of StarClipz's principals before he allegedly defected to launch StarGreetz.

StarClipz, which is headed by former CBS executive Mark Lieber and former TV producer Adam Newman, sued StarGreetz in state court in Los Angeles in February 2011, also naming as defendants Warner Brothers president Eric Frankel and executive Linda Abrams and former 20th Century Fox executive Lucy Hood. (StarGreetz removed the suit to federal court, but it was remanded back to L.A. Superior Court in May.) The plaintiffs claimed that they'd pitched their idea for a personalized celebrity messaging service to Frankel, who then stole the idea, teamed up with Abrams and Hood, and launched StarGreetz.

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