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PR, Technology and Branding

Most, if not all, law firms have a professional presence online these days, so that is no longer a key differentiator ' but what they do with these websites is. Smart firms are moving away from static text-only websites that look just like their competitors' websites and are rarely, if ever, updated with fresh content. And they're doing something else, too: focusing on branding.

17 minute read December 28, 2011 at 10:07 AM
By
Jay Jaffe and Terry Isner
PR, Technology and Branding

Most, if not all, law firms have a professional presence online these days, so that is no longer a key differentiator ' but what they do with these websites is.

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