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Winning New Clients With Power Questions

By Andrew Sobel
December 28, 2011

The CEO of a $12 billion company summed it up neatly when he told me, “During a first meeting, I can always tell how experienced a banker or lawyer is by the quality of the questions they ask.” Many lawyers, however, prefer to tell rather than ask and listen.

While it's true that at the outset of a relationship the client wants to be reassured that you can deliver in your area of legal specialty, legal expertise by itself is a commodity. So in the very first meeting you must demonstrate your expertise to prospective clients while also exemplifying trusted adviser behaviors. It's not distinguishing enough to simply be another lawyer with solid expertise.

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