LAW FIRM MERGERS – Part 2: Who Cares?This is the second in our series on Law Firm Mergers and the importance of integrating the marketing leadership from both firms as early in the process as possible.
LAW FIRM MERGERS - Part 2: Who Cares?
LAW FIRM MERGERS - Part 2: Who Cares? This is the second in our series on Law Firm Mergers and the importance of integrating the marketing leadership from both firms as early in the process as possible. Since clients and internal stakeholders will be the most impacted, how should a firm get more people to care? Well, what do people care about? While marketing in a merger situation is not conceptually unique, it is exponentially more complicated…
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