The technology segments of marketing departments have become an increasingly significant area of investment across industry lines. Within legal marketing, the focus of many firms this year will be on upgrading their capabilities in this rapidly-changing area.
Bill CrooksFrom a marketing perspective, 2012 is going to be an interesting year ' especially with regard to firms' investments in their legal marketing and business development departments.
Clearly, some firms will choose to aggressively bolster marketing and business development efforts by acquiring and utilizing additional resources; others will elect to stand pat and attempt to maximize results with existing staff and tools.
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New York is one of the first states to adopt laws to regulate artificial intelligence use in advertising and to strengthen post-mortem publicity rights regarding AI-generated replicas and “synthetic performers.” Given the state’s role as a bellwether for consumer-protection and advertising regulation, these new laws, combined with the state’s broader AI legislative framework, represent a shift toward transparency, consent and accountability.
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The firms leading right now chose to ask what would become possible if they managed the entire revenue lifecycle — from invoice generation to cash receipt — in one place, and what AI could actually accomplish with complete data instead of partial feeds. That is the Power of One.
A recent decision from the U.S. District Court for the Southern District of New York (SDNY), United States v. Heppner, has generated outsized commentary suggesting that the use of generative AI tools may jeopardize attorney-client privilege. A closer reading shows something far less dramatic.
