Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmKickerFeaturesTopicsLaw Firm ManagementSectionsNewsLJN Newsletters

Media & Communications Corner: It's Not Social Media, It's a Referral Generator

By John Hellerman
January 31, 2012

Ask any group of lawyers to get on board with the social media revolution, and you'll get some resistance. It's understandable. Lawyers have been slow to embrace the use of social media as a business-development method, and they didn't get that way because they don't like the new clients, increased income, and professional notoriety that can come from using today's social-media tools correctly.

Their reluctance is perfectly natural. They are busy people, and when the subject of social media comes up, all they hear is “some Internet thing that's going to be a drain on my time.” It feels like a big endeavor, one much less pressing than the brief they're writing, the bar speech they're preparing, or that conference call coming in a half hour. In contrast to these familiar work duties, getting involved with social media may feel like entering a strange forest in a foreign land ' one they could get lost in and never come out again.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It Image

Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

A Lawyer's System for Active Reading Image

Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.

Protecting Innovation in the Cyber World from Patent Trolls Image

With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.