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Limits of CDA Immunity For Claims Based on User-Generated Content

This article concentrates on the scope of CDA immunity advertisers and entertainment companies that operate UGC campaigns may enjoy, limitations of the CDA in protecting against these claims and ways to structure UGC campaigns to minimize the risk of liability arising from unauthorized use of individuals' name, likeness and other personal attributes possibly included in UGC submitted as part of a sponsored UGC campaign.

25 minute read February 28, 2012 at 03:11 PM
By
Alan L. Friel and Jesse M. Brody
Limits of CDA Immunity For Claims Based on User-Generated Content

For several years, advertisers ' including entertainment content and technology companies ' have sponsored contests and other online promotional campaigns that allow users to create and publish content (user-generated content (UGC)) as a way to entice interaction with the brand or with a community associated with the brand.

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