Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
MARKETING PLAN
MARKETING PLANFatal Error #44 in Jim Muehlhausen's book, “The 51 Fatal Business Errors” is “IF YOU FAIL TO PLAN, YOU ARE PLANNING TO FAIL.” Even if you have lots of experience in your specialty, and understand your clients' businesses, integrating marketing into weekly activities is essential.In our work with clients, we often find that they are asked to complete an exhaustive marketing plan at the beginning of each year. Some do; most don't; and few plans are ever followed. Our solution is quite simple.Your marketing ACTIONS plan should have just 5 lines. What are the 5 specific marketing and business development actions you will undertake this quarter? Whether reconnecting with a former client, writing an article, giving a speech, sending out a “touch” email, etc., get them done.Spacing 5 actions a quarter makes the task manageable and measurable. Just think, if you are in a 40 attorney firm, and each undertakes this effort, the firm will have 800 individual marketing actions in a year. A 100 lawyer firm will have 2,000! That's how to use a marketing plan.
MARKETING PLANFatal Error #44 in Jim Muehlhausen's book, “The 51 Fatal Business Errors” is “IF YOU FAIL TO PLAN, YOU ARE PLANNING TO FAIL.” Even if you have lots of experience in your specialty, and understand your clients' businesses, integrating marketing into weekly activities is essential.In our work with clients, we often find that they are asked to complete an exhaustive marketing plan at the beginning of each year. Some do; most don't; and few plans are ever followed. Our solution is quite simple.Your marketing ACTIONS plan should have just 5 lines. What are the 5 specific marketing and business development actions you will undertake this quarter? Whether reconnecting with a former client, writing an article, giving a speech, sending out a “touch” email, etc., get them done.Spacing 5 actions a quarter makes the task manageable and measurable. Just think, if you are in a 40 attorney firm, and each undertakes this effort, the firm will have 800 individual marketing actions in a year. A 100 lawyer firm will have 2,000! That's how to use a marketing plan.
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
Judge Rules Shaquille O'Neal Will Face Securities Lawsuit for Promotion, Sale of NFTs
A federal district court in Miami, FL, has ruled that former National Basketball Association star Shaquille O'Neal will have to face a lawsuit over his promotion of unregistered securities in the form of cryptocurrency tokens and that he was a "seller" of these unregistered securities.
Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Blockchain Domains: New Developments for Brand Owners
Blockchain domain names offer decentralized alternatives to traditional DNS-based domain names, promising enhanced security, privacy and censorship resistance. However, these benefits come with significant challenges, particularly for brand owners seeking to protect their trademarks in these new digital spaces.
Coverage Issues Stemming from Dry Cleaner Contamination Suits
In recent years, there has been a growing number of dry cleaners claiming to be "organic," "green," or "eco-friendly." While that may be true with respect to some, many dry cleaners continue to use a cleaning method involving the use of a solvent called perchloroethylene, commonly known as perc. And, there seems to be an increasing number of lawsuits stemming from environmental problems associated with historic dry cleaning operations utilizing this chemical.