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Media & Communications Corner: What Matters in Client Reports

By Nicholas Gaffney
March 28, 2012

Whether you work in-house or for a public relations agency, producing an activity report is undoubtedly a regular task, be it weekly, monthly or quarterly. For some, tracking and reporting ongoing activity, especially across teams, can be daunting.

Done right, though, creating activity reports can be more than a regurgitation of effort and achievement ' they can be crucial tools to identify trends and business opportunities, which for a consulting agency can bring you closer to being integral to your firm or client's business development efforts.

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