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The Voice of the Client: Billing As a Marketing and Business Development Tool

The following information and recommendations come directly from clients ' the consumers of your legal services.

22 minute readMarch 28, 2012 at 03:35 PM
By
Peter Johnson
The Voice of the Client: Billing As a Marketing and Business Development Tool

“As a client, I can deal with disappointment, but not with surprises. Why does law firm billing have to seem like such an adversary process!”

Over the last several years, I have spent considerable time interviewing key clients of law firms, discovering what they like, what they don't like, and how the law firm can enhance the relationship.

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