Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

The Voice of the Client: Billing As a Marketing and Business Development Tool

By Peter Johnson
March 28, 2012

“As a client, I can deal with disappointment, but not with surprises. Why does law firm billing have to seem like such an adversary process!”

Over the last several years, I have spent considerable time interviewing key clients of law firms, discovering what they like, what they don't like, and how the law firm can enhance the relationship. Inevitably, during most of these client interviews we get around to talking about fees and billing. Psychologists have said that most communication is nonverbal, and one need only observe a client discussing billing to understand how correct those psychologists are. Interestingly, the attorney-client relationship at the outset is one of conflict ' the attorney generally gets paid more the more hours are spent on a matter, and the client works hard to minimize those hours. Alternative fees have ameliorated some of the conflict, but most firms still use hourly based billing for most matters. The following information and recommendations come directly from clients ' the consumers of your legal services.

This premium content is locked for LJN Newsletters subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

The DOJ's New Parameters for Evaluating Corporate Compliance Programs Image

The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.

Use of Deferred Prosecution Agreements In White Collar Investigations Image

This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

A Lawyer's System for Active Reading Image

Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.