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TOP 5 MYTHS OF ATTORNEY SELLING - PART II.
April 16, 2012
MYTH # 2 – Attorneys should step in to the business development process only after the marketing department develops a strategy.Ultimately, the onus is upon the attorneys to bring in (and keep) the business. The role of law firm marketing should support these goals with collateral materials, public relations activities, social media and identifying seminars and workshops that help facilitate network development.Once you have the information and sales training, plan a strategy to pursue the business and hone in on your closing skills.Myth #3 – When it comes to marketing, one size fits all – will be the topic of our next blog.
MYTH # 2 – Attorneys should step in to the business development process only after the marketing department develops a strategy.Ultimately, the onus is upon the attorneys to bring in (and keep) the business. The role of law firm marketing should support these goals with collateral materials, public relations activities, social media and identifying seminars and workshops that help facilitate network development.Once you have the information and sales training, plan a strategy to pursue the business and hone in on your closing skills.Myth #3 – When it comes to marketing, one size fits all – will be the topic of our next blog.
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