MYTH # 2 – Attorneys should step in to the business development process only after the marketing department develops a strategy.Ultimately, the onus is upon the attorneys to bring in (and keep) the business.
TOP 5 MYTHS OF ATTORNEY SELLING - PART II.
MYTH # 2 - Attorneys should step in to the business development process only after the marketing department develops a strategy. Ultimately, the onus is upon the attorneys to bring in (and keep) the business. The role of law firm marketing should support these goals with collateral materials, public relations activities, social media and identifying seminars and workshops that help facilitate network development. Once you have the information and sales training, plan a strategy to pursue the…
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