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Case Study: Foley Hoag's Social Media Marketing Distinguishes a Hot Practice
Foley Hoag's Corporate Responsibility Practice helps international companies manage their risk, enhance their reputation and develop policies to respect human rights in remote reaches of the world. However, innovative marketing was needed to make the practice stand out from consulting firms with similar practices. They needed to educate the clients as to why a law firm is best suited to handle this type of work.
Attracting clients was not a problem. The 250-lawyer firm advised BP on human rights, security practices, and rule of law issues regarding its BTC oil pipeline project, which cuts through 1,100 miles in Azerbaijan, Georgia and Turkey. Foley Hoag also advised fashion house Polo Ralph Lauren on its global human-rights compliance program, making sure it complied with international norms. In addition, the law firm analyzed the corporate responsibility codes of 100 multi-national companies on behalf of the World Bank Group.
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