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According to the press reports, the Florida-based company that bought the .xxx domain last year and reaped millions in registration fees from companies, universities, organizations and individuals seeking to protect their trademarks and names from being associated with pornography (with no intent of ever using the sites) has applied to own three more ' sex, .porn and .adult. See, “Now Get Ready For .Sex, .Porn and .Adult Domain Names,” Business Insider, http://read.bi/J6PTNL. It's all made possible by the Internet Corporation for Assigned Names and Numbers (ICANN) and its plans to open the Domain Name System (DNS) to all who want to own their very own top level domain (TLD) and compete with the 22 existing TLDs and country codes.
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