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Marketing Tech: Does Your LinkedIn Profile Play by the Rules?

By Nancy Roberts Linder

Rules governing lawyers with respect to client relationships, specifically advertising and solicitation, vary from state-to-state. The differences are many: from labeling communication, to filing and retention requirements, to the use of testimonials. The use of social media is governed by these rules as well, and lawyers and their marketing professionals need to pay close attention to how they should be applied in the case of blog posts, LinkedIn or Facebook profiles, Twitter feeds, and the like.

In this article, we take a look at LinkedIn profiles and point out areas of compliance concern. But first, let's review what the rules typically cover.

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