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Small Changes <i>Can</i> Lead to Expensive Consequences

By Stanley P. Jaskiewicz

No one should be surprised by singer Jimmy Buffett's e-commerce success (in addition to his side gigs in music and in the restaurant business).

And it's no surprise, either, that his hit song, “Changes in Latitudes, Changes in Attitudes” highlights the risks that online firms face constantly after so-called typical business decisions: “nothing remains quite the same” ' including these companies' ability to conduct their regular business.

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