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TOP 5 MYTHS OF ATTORNEY SELLING - Part III.
TOP 5 MYTHS OF ATTORNEY SELLING – PART III.Myth # 3 – When it comes to marketing, “One size fits all.”News flash: One size never fits all. Marketing should be tailored according to personality, needs of the firm and those of the client. One tactic that works for one attorney won't necessarilly work for another. Tailored business development, sales training and closing skills will land you the client every time.A wide range of strategies are available to identify, pursue, and close new business including;* Permission marketing* Identifying the economic buyer* Understanding their business* Invisible marketing* Mazimizing rejection* Cross selling* Alliances* Up front marketing.Most selling tactics fit in with these approaches.
TOP 5 MYTHS OF ATTORNEY SELLING – PART III.Myth # 3 – When it comes to marketing, “One size fits all.”News flash: One size never fits all. Marketing should be tailored according to personality, needs of the firm and those of the client. One tactic that works for one attorney won't necessarilly work for another. Tailored business development, sales training and closing skills will land you the client every time.A wide range of strategies are available to identify, pursue, and close new business including;* Permission marketing* Identifying the economic buyer* Understanding their business* Invisible marketing* Mazimizing rejection* Cross selling* Alliances* Up front marketing.Most selling tactics fit in with these approaches.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Transfer Tax Implications on Real Property Leases
The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.