Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Marketing the Law FirmKickerFeaturesTopicsLaw Firm ManagementSectionsNewsLJN Newsletters

Media & Communications Corner: Legal Brand Journalism

By Jay M. Jaffe
May 29, 2012

Legal Brand Journalism' is the mechanism that allows thought leadership to happen. With the proliferation of social media and digital tools, an emerging trend ' not a fad ' finds companies and law firms eager to communicate directly with their audiences. Legal Brand Journalism is a solution that meets this need and promises to revolutionize law firm marketing and business development.

In a nutshell, the concept involves rethinking how to use media strategically across specific digital and traditional platforms to support your brand. More specifically, it requires law firm marketers and attorneys to step outside of their comfort zones and take every available tactic they've either been using or have considered using ' publishing articles, blogging, creating videos, hosting webinars and podcasting, among other tactics ' and elevating these efforts to the next level. It means creating and adopting a strategy that revolves around consistent content creation and curation, and proactively distributing and publishing it yourself. It also means freeing yourself from traditional publishing scenarios.

This premium content is locked for LJN Newsletters subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

The DOJ's New Parameters for Evaluating Corporate Compliance Programs Image

The parameters set forth in the DOJ's memorandum have implications not only for the government's evaluation of compliance programs in the context of criminal charging decisions, but also for how defense counsel structure their conference-room advocacy seeking declinations or lesser sanctions in both criminal and civil investigations.

Use of Deferred Prosecution Agreements In White Collar Investigations Image

This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.

Bankruptcy Sales: Finding a Diamond In the Rough Image

There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.

Compliance Officers: Recent Regulatory Guidance and Enforcement Actions and Mitigating the Risk of Personal Liability Image

This article explores legal developments over the past year that may impact compliance officer personal liability.