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Sales Speak: The Top Five Myths of Attorney Selling

By Allan Colman

If you have spent any time selling legal services in today's competitive marketplace, you know it can be uniquely challenging. Many markets (practice areas/regions) are individually idiosyncratic and uniquely resistant. It requires special insights, strategies, and training to successfully penetrate, which often adds a few twists and turns onto your roadmap. But it is not impossible to navigate to your final destination.

Certainly, the marketplace is crowded, and competition is fierce. But savvy law firm marketers understand the unprecedented level of opportunity available today. Those that will survive ' and thrive ' in this environment are those that understand that the old ways of marketing, filled with one-way communications, marketing hype and firm-focused messages, simply won't work anymore.

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