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If you have spent any time selling legal services in today's competitive marketplace, you know it can be uniquely challenging. Many markets (practice areas/regions) are individually idiosyncratic and uniquely resistant. It requires special insights, strategies, and training to successfully penetrate, which often adds a few twists and turns onto your roadmap. But it is not impossible to navigate to your final destination.
Certainly, the marketplace is crowded, and competition is fierce. But savvy law firm marketers understand the unprecedented level of opportunity available today. Those that will survive ' and thrive ' in this environment are those that understand that the old ways of marketing, filled with one-way communications, marketing hype and firm-focused messages, simply won't work anymore.
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The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
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