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Myth #5: ONCE YOU'VE WON THE BUSINESS, FURTHER MARKETING TO THE CLIENT IS NOT NECESSARY.
MYTH #5: ONCE YOU'VE WON THE BUSINESS, FURTHER MARKETING TO THE CLIENT IS NOT NECESSARY.Your firm's client retention depends on regularly identifying their needs, concerns and pressures. But client needs are a moving target. The time you spend listening and attending to complaints could be the difference between keeping a client and losing them to another, more attractive firm.More corporate counsel and agencies are terminating long term relationships with law firms. Depending upon which report you read, the average number of firings of long term outside counsel is 2 per company per year. Where our clients have lost a long term relationship, it is often due to the absence of a well organized client retention program. And while we work on strategies to re-acquire the client, it is a tough road to travel.In conclusion, how should you deal with the 5 MYTHS OF ATTORNEY SELLING? Our advice – get over it! Don't let attorneys use these or similar myths to sit and wait for the phone to ring. Attorneys selling should recognize that it is all about getting to that crucial moment when buyers decide if what you have discussed has value for them – and if you are the best one to deliver it.
MYTH #5: ONCE YOU'VE WON THE BUSINESS, FURTHER MARKETING TO THE CLIENT IS NOT NECESSARY.Your firm's client retention depends on regularly identifying their needs, concerns and pressures. But client needs are a moving target. The time you spend listening and attending to complaints could be the difference between keeping a client and losing them to another, more attractive firm.More corporate counsel and agencies are terminating long term relationships with law firms. Depending upon which report you read, the average number of firings of long term outside counsel is 2 per company per year. Where our clients have lost a long term relationship, it is often due to the absence of a well organized client retention program. And while we work on strategies to re-acquire the client, it is a tough road to travel.In conclusion, how should you deal with the 5 MYTHS OF ATTORNEY SELLING? Our advice – get over it! Don't let attorneys use these or similar myths to sit and wait for the phone to ring. Attorneys selling should recognize that it is all about getting to that crucial moment when buyers decide if what you have discussed has value for them – and if you are the best one to deliver it.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Beach Boys Songs Written Decades Ago Triggered Current Quarrel With Lawyers
There's current litigation in the ongoing Beach Boys litigation saga. A lawsuit filed in 2019 against Nevada residents Mike Love and his wife Jacquelyne in the U.S. District Court for the District of Nevada that alleges inaccurate payment by the Loves under the retainer agreement and seeks $84.5 million in damages.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Transfer Tax Implications on Real Property Leases
The real property transfer tax does not apply to all leases, and understanding the tax rules of the applicable jurisdiction can allow parties to plan ahead to avoid unnecessary tax liability.