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Marketing Tech: Seven Ways to Use LinkedIn More Effectively

By Ari Kaplan

In a random sampling of 82 lawyers, 54 of those I surveyed advised that they have a LinkedIn account, but most of them admitted that their usage is ineffective. Respondents typically wrote: “I am a member of LinkedIn, but don't really see the benefit of that site,” “I do have a LinkedIn account but have done nothing with it,” or “I still have not figured out how to effectively use LinkedIn.”

Here are seven simple techniques for reinventing the way you use the social network.

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