Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
INVISIBLE MARKETING - II.
July 27, 2012
INVISIBLE MARKETING – II.How often do you hear people say to you when you run into them, “What's new?” It is common. Now if a client you know pretty well says to you, “What's new?”, a good answer might be, “I ought to tell you about a big win one of my colleagues just had.” Or, “We just opened three new offices and I can't tell you how exciting that is. We've brought in some great laterals.”Again, it's client initiated. It is considered permission marketing, where they are giving you permission to market, and as long as you don't spend 20 minutes talking, it can be really effective in building client relationships.Next column will present Invisible Marketing III.
INVISIBLE MARKETING – II.How often do you hear people say to you when you run into them, “What's new?” It is common. Now if a client you know pretty well says to you, “What's new?”, a good answer might be, “I ought to tell you about a big win one of my colleagues just had.” Or, “We just opened three new offices and I can't tell you how exciting that is. We've brought in some great laterals.”Again, it's client initiated. It is considered permission marketing, where they are giving you permission to market, and as long as you don't spend 20 minutes talking, it can be really effective in building client relationships.Next column will present Invisible Marketing III.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
CLE Shouldn't Be the Only Mandatory Training for Attorneys
Each stage of an attorney's career offers opportunities for a curriculum that addresses both the individual's and the firm's need to drive success.