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INVISIBLE MARKETING - II.
July 27, 2012
INVISIBLE MARKETING – II.How often do you hear people say to you when you run into them, “What's new?” It is common. Now if a client you know pretty well says to you, “What's new?”, a good answer might be, “I ought to tell you about a big win one of my colleagues just had.” Or, “We just opened three new offices and I can't tell you how exciting that is. We've brought in some great laterals.”Again, it's client initiated. It is considered permission marketing, where they are giving you permission to market, and as long as you don't spend 20 minutes talking, it can be really effective in building client relationships.Next column will present Invisible Marketing III.
INVISIBLE MARKETING – II.How often do you hear people say to you when you run into them, “What's new?” It is common. Now if a client you know pretty well says to you, “What's new?”, a good answer might be, “I ought to tell you about a big win one of my colleagues just had.” Or, “We just opened three new offices and I can't tell you how exciting that is. We've brought in some great laterals.”Again, it's client initiated. It is considered permission marketing, where they are giving you permission to market, and as long as you don't spend 20 minutes talking, it can be really effective in building client relationships.Next column will present Invisible Marketing III.
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