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Finding the Needle in the Social Media Haystack

By Mark Hinkle
July 30, 2012

With the abundance of information available on the Web about your clients, your firm, your competitors and developments in sectors that have an impact on your firm's practice groups, the challenge of keeping up with ' and making good use of ' that information is greater than ever.

The explosion of social media ' LinkedIn, Facebook, Twitter, etc. ' has only amplified the challenge. One layer of the challenge is that much of the information posted in such venues is dross. But there are also the occasional invaluable kernels ' needles in the cyber haystack, as it were ' that provide opportunities for expanding your portfolio of work with existing or new clients.

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