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Integrated Online Marketing

By Lori Chavez

The move from Yellow Pages and local print advertising to online marketing is well underway. But there's more to online marketing than simply getting a website for your law firm or getting your business listed on Google Places. The biggest trend for 2012 is the use of integrated marketing solutions, especially for service providers in highly competitive industries like law firms.

An integrated or all-inclusive marketing solution can help your firm develop and maintain an ongoing engagement with customers online via mobile, social media and better SEO (Search Engine Optimization), including leveraging online listings and developing a geographically targeted website. When integrated together, these components can significantly increase your chances of being found when potential clients are looking for your services ' whether it's general law or a legal specialty like business contracts or adoptions.

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