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CONVENTIONAL WISDOM MAY BE CONVENTIONAL, BUT IT AIN'T WISDOM

The most corrosive concept in marketing is conventional wisdom. Why?

14 minute read August 06, 2012 at 07:19 AM
By
Bruce W. Marcus
CONVENTIONAL WISDOM MAY BE CONVENTIONAL, BUT IT AIN'T WISDOM

The most corrosive concept in marketing is conventional wisdom. Why?

Because the concept of conventional wisdom trumps the art of innovation and ingenuity in marketing. It distracts from what really works in professional services marketing.

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